Andrea
E. Gonzalez
I’m a Senior eCommerce UX consultant with 17 years+ experience growing brands like Fellow (coffee gear startup) and Atlassian (B2B/B2C SaaS).
Currently, I work full-time as the Director, UX for Overdose. Americas supporting global clients remotely (mainly US and APAC).
My areas of specialty are:
eCommerce Solution Consulting: Presales > Delivery
I focus on understanding client needs, defining user journeys, and creating strategies that enhance UX, optimize conversions, and set the foundation for successful implementation. In this strategic capacity, I connect dots between user needs, business goals and technical teams.
User Research and UX Strategy.
I design and conduct mixed methods user research to uncover strategic insights, as well as lead ResearchOps (ReOps) to help scale businesses in applying nimble yet effective UXR processes.
Conversion Rate Optimization.
I conduct and lead CRO strategy, focusing on immediate as well as sustainable online revenue growth through the use of UX audits, UX strategy, CRO Roadmaps, continuous user research and CRO A/B testing.
Product Management and Growth Marketing.
I apply user centered practices to growth marketing and go-to-market, leaning on data to create effective growth strategies in owned and paid channels.
let’s talk
I am an abstract artist working with watercolor, drawing, textiles, and mixed media.
Currently, I develop my practice in Las Letras, Madrid under the guidance of the Javier Pérez Prada.
My work is inspired by masters like Ellsworth Kelly, Goya, and Kandinsky.
"I don't think about art when I'm working. I think about life." - Basquiat
Currently taking commission requests.
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